Amex May INCREASE Platinum Card Annual Fee (Rumor) – The Credit Shifu

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Hey credit warriors, and yes there is a rumor going around that they may increase the annual fee on the Amex Platinum card, that exclusive card that you use to cut up your cocaine, scrape the ice of your car and show off in CVS.

So where does this rumor come from and is it true. I will let you know exactly what I think in this video, but first why not smash that like button for the YouTube algorithm and please subscribe if you are new for more videos like this every week.

Alright so this comes from a post on the online forum flyer talk, by a user called Through The Grape Vine, who claims to be some source inside Amex. Here is the original post:

As the title suggests, Amex is planning on increasing annual fee on the personal Platinum in the third quarter, currently aiming for July 2021 for new applicants. Existing accounts will renew at increased rates starting in January 2022.

New fee is currently planned at $695, but also rumored at $745/795

Additionally, there will be a refresh of benefits that turn the Platinum Card “from a travel card to having more lifestyle benefits.”
I wouldn’t be surprised if they have a modified version or completely do away with the airline fee credit in 2022, and maybe an Equinox membership for Platinum. Though this part is purely speculation.

New benefits are also supposed to kick in in Q3, so there will be a 6 month overlap where existing cardholders can benefit at the old rates.

So assuming for a moment that it is true, it sounds like this person works for Amex, but is not making the decision on this, they are someone at the mid level who is also getting partial info and rumors. He seemed to know the fee would increase, but also referenced some internal rumors.

Now Amex did previously send out a survey on the business platinum, which mentioned an annual fee of $695, which would be an increase from the current $595. But the poster does specifically say personal platinum, so could Amex be planning to give the personal and business platinum the same annual fee? That would not be out of the question.

Then if we go back to flyer talk people understandably start questioning the source, here is what he says:

I am the source. Whether you want to believe me is entirely up to you. You can think it came from the c-suite if it makes you feel any better.

By C-suite he means executive level managers.

What’s the point of this thread? Well what’s the point of any rumor or knowing anything in life?
I, for one, believe in the power of information and hope that maybe some will benefit when deciding whether to apply/renew/cancel.

So you know I am 50/50 on this one, originally I wasn’t going to report it when i saw it yesterday on flyer talk, but then I saw doctor of credit did report it today. I don’t think it is out of the question, the card does have a higher annual fee in other countries, the UK for example it is around $700 US dollars. New benefits like the Uber credit have made the card more lucrative and if they bring in even more benefits like some kind of equinox membership or better Amex offers.

And speaking of Amex offers did you know that the app MaxRewards can automatically activate all your amex offers for you so you never miss a deal? Get one month free of max rewards gold with my link below. THey also have a load of other great features to try out like showing you which card to use where. And for me MaxRewards only recommends the Amex Platinum for air travel because it has no other categories.

So bringing in some other award categories would be cool as well, although I don’t know whether they will do that. They could also get rid of the airline credit, like they are doing with the gold and maybe there would be some level of equinox membership, they brought that in on the Centurion so we know Amex has the relationship there. But Equinox costs between $150 and $300 a month, so maybe it would just be a statement credit for equinox? Or some other benefit.

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34 comments

KenronTheGamer March 19, 2021 - 2:15 pm

Planet Fitness or LA Fitness lol

Reply
thomas pugh March 19, 2021 - 2:44 pm

if there is an increase without useable benefits, i'll be either cashing out my points and or transferring them over to southwest and cancelling my membership.

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Jose Diaz March 19, 2021 - 3:16 pm

Youtube will definitely not like the “cocaine” part lol…. or will it be the cvs karen part?

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René S. Shabastari March 19, 2021 - 4:26 pm

$695 maybe but $745/795 makes this post reek of BS

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Dolphin March 19, 2021 - 5:08 pm

id pay a thousand for a platinum with a equinox membershit

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Ben Dong March 19, 2021 - 5:16 pm

They can go ahead and add $2 Amazon credit per day which expires at the end of the day, note that Amazon reload would not count, and increase the annual fee to $800. Then say hey the effective fee is negative because the Amazon credit alone is worth $730!

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J. Murphy March 19, 2021 - 7:00 pm

Equinox is only in a handful of cities nationwide. I do not believe AMEX would include a benefit that a small percentage of its customer base could redeem.

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Ezra Easley March 19, 2021 - 7:23 pm

Question…with multiple AMEX cards do you use all of them to max points or use the Platinum by default. I am trying to determine if I should move all charges to Platinum and not split between that and Amex ED.

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fitnezzfreak March 19, 2021 - 8:37 pm

I would go for a Life Time Fitness membership!

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The Credit Card Maestro March 19, 2021 - 8:39 pm

Not the cocaine 😂😂😂 IF they increase the fee Shifu, you know we are getting some more amazing benefits 🤓. Nice video. Hopefully they modify the airline credit because most of us don’t care for lifestyle with a travel card. The perk that would have me fall out of my chair will be some kind of airline status like how they do with Hilton or Marriott.

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Scott Lawson March 19, 2021 - 9:28 pm

The 10X points on Groceries & Gas that’s currently being offered to new card members for the first 6 months would be a great benefit to permanently add for all Platinum Card Members. That and making the Eats Pass Membership permanent as well.

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Financial Hawks March 20, 2021 - 6:04 am

Golden info once again from a fellow credit warrior!! I was fortunate to be able to retain my job during the pandemic with less hours, but I’ve thankfully been able to start freelancing & even started a YouTube channel on online money & personal finance and it’s GROWING! Thanks for the great content and remember bois NEVER GIVE UP ON YOUR GOAL!

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CJ March 20, 2021 - 10:52 am

My personal opinion on leaks is that a good amount of them are used by these companies to test the water

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CraftingKaria March 20, 2021 - 9:02 pm

wait what! i want to know more about cvs show of lady!

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Reginald Uy March 21, 2021 - 5:29 pm

Laughs in active duty

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Reginald Uy March 21, 2021 - 5:35 pm

If yall put Centurion Lounges in Malls I'd pay double the annual fee

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Water Your Soil March 21, 2021 - 7:59 pm

We shall see.

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Antonio Minichiello March 22, 2021 - 1:28 am

closest Equinox is 116 miles away….. im listing my home for sale and moving near by.

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Kelly Brown March 22, 2021 - 3:51 am

It would be time most likely to cancel it.

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ShoyuNYC March 22, 2021 - 11:21 am

I heard a rumor Discover Card will pay 5% cash back for purchases at gas stations starting in April.

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Simon Lee March 23, 2021 - 12:22 am

If annual fee increase, platinum should allow upgrade to centurion! Tired by paying high fees and limited benefits that most people needs!

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NYC Bagels March 23, 2021 - 4:29 am

If this is real. I'm upgrading to CSR. No questions asked.

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Joel Marcott March 23, 2021 - 2:52 pm

I was going to eventually get the Schwab AMEX. If they pull this shenanigan, I'll say no thanks.

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Rich Rivera March 23, 2021 - 10:19 pm

NO PLANET FITNESS! Are you kidding me!

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Alfredo Camargo March 24, 2021 - 11:43 am

Heard from a chase banker that they may get rid of the metal in the chase sapphire reserve and go back to plastic

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Thomas Robinson March 24, 2021 - 10:45 pm

I will cancel my card so fast if they do.

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TH M April 2, 2021 - 2:20 am

a gym membership when the pandemic isnt even over..

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Nathan Wind April 8, 2021 - 7:53 am

This makes sense to me given how lucrative the welcome offers for the card have been. Lure in as many people as possible with those 10x categories and then raise the annual fee.

Not all of those new customers will cancel after the fee goes up to $695 – especially once they get a taste of those benefits

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日産スカイライン April 11, 2021 - 8:30 am

This is essentially what I said when the AMEX Optio rumors came out. They are more likely to jack up the price of the Plat to make it kinda like a Centurion light than introduce a new card. I think they should do this. The Plat card is too bloated. The AMEX Gold can essentially take the place of what the plat used to be.

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Gonzalo Rojo April 12, 2021 - 5:42 pm

Equinox membership would be ok but credit would be stupid as hell. I doubt many plat members go to equinox and I doubt anyone that doesn't pay 200$/month in equinox will suddenly go because one of the months is free

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Nobody May 6, 2021 - 4:28 am

I just received a mailer offer for the AMEX Platinum, 100,000
Should I obtain now before the annual fee increases?

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Minju Lee May 9, 2021 - 6:41 am

it is probably for business card

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Tyler Tacy May 15, 2021 - 9:06 pm

So I should get this before then to lock myself in for the next cycle of increase

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Raj July 1, 2021 - 7:00 pm

He wasn’t wrong

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